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Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game BSC Easy Jet individual report - The place of useful learning The Necessary cookies are absolutely essential for the website to function properly. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Strategic management [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. 2.2.4. Airline During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Germany Bennett. All in all marketing is one of the most elements, Premium The airline's loyalty programme is called Flight Club. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: A stakeholder is a person group or organization that has interest or concern in an organization. Which stakeholders are critical to the business? Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. EasyJet endeavours to respect the principles of the ILO . EasyJet was founded by Haji-Loannou in 1994. This website uses cookies to improve your experience while you navigate through the website. Passengers occasionally had to wait longer for reimbursement of their expenses. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Easyjet Plc. II/ Comparison, Premium In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. An Introduction to the Easyjet Airline - UKEssays.com Most EasyJet Topics to Write about. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business The cookie is used to store the user consent for the cookies in the category "Analytics". [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Emissions trading [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. To have happy customers a firm ha sto create expectations and meet them. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. But its time that we took responsibility for the effect flying has on the environment. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Low-cost carrier March 3, 2023. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. It is corporates, Premium access_time21 junio, 2022. person. 4 min. They contracted to buy 12 brand new 737s from Boeing in 1997. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Efficiency-driven operational model ( tutto quello che c e scritto sotto) Name: Doancan Yksel Stakeholders of easyjet Free Essays | Studymode This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. easyJet | IBM 1.Introduction Letter to shareholders from the Chairman of easyJet plc. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Strategic management, Stakeholders of marks and spencer and their influence. Airline, INTRODUCTIONS INTRODUCTION The company has clearly identiable operational and marketing, Premium [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Branding 11 In September 2018, he suggested there should be a law to favour more women pilots in the industry. BMAN72801 PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 for only $11.00 $9.35/page. and Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Good Essays. Who are EasyJet stakeholders? [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). 3 Marketing Mix (7Ps) 4 Southwest Airlines [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Low-cost carrier Table of Contents The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Stakeholder Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Some 2,208 customers had their . Stakeholder analysis Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. 3.5 Process 9 Strategic management Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Easyjet Plc Porter Five Forces Analysis - Fern Fort University EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Total revenue ( million) 2,362.8 1,797.2 31.5%. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. 3. This cookie is set by GDPR Cookie Consent plugin. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . It currently uses the slogan "This is Generation easyJet". In addition there are different levels of stakeholders: primary and secondary. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. It was claimed to possess improved fuel efficiency over contemporary airliners. P2 M1 and D1 EasyJet UK staff would continue to be based in Luton. Below are the introduction, body and conclusion parts of this essay. However, you may visit "Cookie Settings" to provide a controlled consent. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. This had a negative impact on customers, EasyJet has . Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. It is more suitable for students and ordinary income people. It has seen an increase in customer loyalty in its core markets. Airline Easyjet stakeholders Free Essays | Studymode Easyjet S Response To Social Responsibility Needs - UKEssays.com Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. The marketing decisions of the industry are to an extent based on political decisions. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium These are stakeholders who are directly affected by a project, such as employees. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Charitable organization Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. While various amounts held determine their actual control of the business, Premium 10. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. 1.4 Research objectives. Thu 28 May 2020 04.59 EDT. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. 3.1.2 Allowances 4 Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Updated: Feb 28th, 2023. Investors - easyJet plc We also use third-party cookies that help us analyze and understand how you use this website. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Low-cost carrier The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. It urged travellers to cut out the travel agent. 3.4 Place 8 Management They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . More than 29 million passengers carried by the largest airline company EasyJet in the UK. Mission, Vision, Goals and Objectives of Easyjet Plc - Essay48 [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. This report will consist of an analysis of EasyJet's macro and micro marketing environment. easyJet For example, a stakeholder can be the owner or even the shareholder. The authors' study argues that the social . EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Gbenga Samuel Fabiyi - Trading Performance Improvement Manager Despite the global recession the Easyjet is making significant profits. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. The cookie is used to store the user consent for the cookies in the category "Other. It has 29 bases across Europe, the largest being Gatwick. Easyjet.