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Eighty million a week is the more interesting stat to me. Charts. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There is nothing broken in the podcast distribution and monetization model today. Conal and iHeart Digital earned that success by doing some unconventional things. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. The Man, The Movie, The Podcast! See omnystudio.com/listener for privacy information. A friend told it to me a year or two ago. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Let Me Off at the Top! - San Francisco Public Library - OverDrive Thats interesting. Episodes. Ill give you an example of a show. I think every CEO has but one tool, and its shuffling the org chart to solve problems. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. In fact, you almost certainly kill true creativity when you hit that moment. The other is the digital audio group. Are you converting off the radio? Josh and Chuck have you covered. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I mean, aside from the iHeartPodcasts app, obviously. Everybody in this room has worked damn hard for the last 20 years to get to this point. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Season Three of "The Ron Burgundy Podcast" Is Finally Here! Im going to get in trouble too, just like you are. Big Money Players and iHeartPodcasts. What that meant for us was that we were not the main course anymore, as it were. She said, On the podcast, its much looser. True Crime-The Ron Burgundy Podcast - music.amazon.com And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. I dont think this is wishful thinking. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. I want to come to exclusives and to consolidation. Theyre all looking for internships. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Ron hires a new co-host. Abs are sure to get a workout from the contagious humor. Thats what were trying to true up. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. All Rights Reserved, By submitting your email, you agree to our. Last year when we were all in this room, we could not stop talking about Spotify. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. He was like, I believe in this medium. We taped this episode live at Hot Pod Summit. Weve talked with Ashley a lot about this. Well, we have over $100 million a year in broadcast radio marketing. It has brought in underrepresented creators like nothing else weve done. I dont know. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Ill answer it this way. Radio and podcasting have very different constraints. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. A million monthly downloads or more is a ton. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . We may not have liked it, but there usually was a problem getting fixed. You are describing a mature company. Its a great question, because Ive been on both sides of that. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? via Podcasts. Is radio the upsell on podcasting for you? It made it the medium that the internet promised creators it would give them but hadnt yet. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Is that part of your business affairs team, just selling the IP out? Is this a thing you want to do? Add to My Podcasts. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. I was like, I dont need you to talk more. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Lightning round. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Im building up to it. One is really good companion content to a lot of the shows theyre making for Netflix. Fair enough. This is the only room where you can say that and people perk up. Will Ferrell has started a podcast as the character he played in the movie of the same name. That is some real Silicon Valley stuff. Wheres the tension there? We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. We used Jun Group. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. The Ron Burgundy Podcast. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. I only say this to you because thats how we do that sale. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Thats actually a podcast we make together thats actually awesome. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. The core fundamental, pretty consistent business model of podcasting is a rev share model. Its not a huge focus for us. Its a great question, because isnt everything direct response at the end of the day? It often is. A-Rod Interview / Cooking with Jon & Vinny. The Ron Burgundy Podcast Season One Trailer. Walk us through what that actually means. Its a lighthearted nightmare in here, weirdos! Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. You always do if youre running a startup. Broadcast radio is a highly formatted media type. You mentioned that you had experimented with subscriptions. Is there any tension there at all? Its all about the org chart. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Our business affairs team is busy and accounts for a lot of our growth. The third thing they let us do was have a sales team. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. I think we moved off it too fast and I think its a robust business we should still focus on. You should start one. I told you it was all about org charts, and Im not even to the org chart question yet. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Is that present for you? The oldest one, Pierce, is 17. Do you even talk to them, or are you just like, Screw it, take my RSS feed? To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool.