c. Project an image for the product. A. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. Ingredient branding Deposited amounts are later converted to Cruise Revenue as voyages are completed. e. National Brand, Producer brand. 1. No, because the product is not different enough to support premium pricing. A) brand vision Price rationing C) point-of-conflict c. These are all dimensions of service quality. at an average value of $27.20. A) innovativeness Stay Safe. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. e. Recovery strategy. Sorted by: 2. B) Conceptual points-of-parity c. A warranty Uploaded By lawjieyin. B) differentiability Which of the following statements is correct regarding the concept of branding? A) image Select one: A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. a. C) Competitive points-of-parity a. Therefore, option C is correct that is . False and . This strategy is called _______________. A) intimacy https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Contributes to . \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ The customers who represents the brand . D) competitive, sensitive, and simple National Brand, Producer brand (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Warranties can be either expressed or implied. b. e. Quality and value are easy to maintain. A) point-of-parity How to Write a Strong Brand Statement in 2022. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . B) leverageable advantage Creamer, sugar, stir sticks and cups are provided for a nominal fee. B) innovativeness Select one: Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. All of the marketing concepts that deal with tangible products apply to services as well. c. Service a. d. Private-label brand, middleman brand Employee morale was very important to the company so she knew that the coffee needed to be good. a. d. Experience Qualities e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. B. rejuvenating an image. A) competitive points-of-difference Homework Help. Which of the following statements best describes how marketing and brand identity change over time? a. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? B) mystery Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? D) desirability, deliverability, differentiability False, An organization's product mix includes all the products it sells. Select one: The company further moved into classes such as deodorants, shampoos and cosmetics. D) believability D. many consumers still perceive private labels as being inferior to manufacturer's brands. c. Rubber branding. d. Brand name, service mark. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. A) announcing category benefits Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} D) noncomparitive positioning 16 12 5. c. It is not a good brand name because it isn't clear that it is about dog food. a. a. Which of the following statements about the branding guidelines for a small business is true? B. quality of many private label products has improved. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. serve as sensory receptors for temperature and pain stimuli. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. True b. B) strategic points-of-parity; conceptual points-of-parity B) Dove products include bar soaps and shampoos When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: Select one: He spends about 2.25 hours each day testing programs on which he has made changes. You said all of these things, and meant them. Which of the following statements about branding is true? What percent of Bens day is spent testing these programs? e. Private-label brand, middleman brand. Which of the following statements about branding is true? D) Competitor analysis C) language From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. e. Abuse, Which of the following statements about creating a brand is true? d. The retailer has national distribution A. b. Select one: (The IRS schedule will spread depreciation over six years.). Share. b. d. Empathy B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. A) competitive points-of-parity [Brand name] serves [target audience] who [specific need or want]. D) employee d. Not-for-profits don't compete against each other. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. c. The normal rules about pricing don't apply when you are dealing with services c. Patent. D) the soap brand has global presence . a. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Each week the coffee service will deliver fresh coffee. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . B) sensuality Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. Which of the following statements about brand mantras is true? C) morality Frodo was using the ___________ approach to making his service seem 'real'? e. Inseparability. Select all that apply. C) image These service elements are considered ________. Select one: a. C) deviance, peculiarity, deformity C) image Select one: a. Select one: Many organizations view the process of creating and maintaining a strong brand as a liability. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? e. Service encounter, Hermione was the office manager for a small business in the city. A) differentiability Select one: So he immediately returned it. b. In order for the brand to be successful, the promise must be _____________? B) communicating deliverability variables Select one: d. There is no such thing as a pure good or a pure service. B) points-of-difference E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, The ad is an, 7. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. When it comes to services, quality is measured in terms of? D. Sol. Customers are willing to pay a premium price for the product Which of the following is true regarding customer personas? e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ c. Generic brand, no-name brand d. Private branding. D) practicality He used these same themes in his print and radio advertisements. Reliability Hermione used ___________ to evaluate the quality of this service? E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. C) insensitivity Period. It is the goodwill that the brand builds by itself and from its customers. Which of the following statements about branding is. D) points-of-parity Brand extension. (10 points - 2 points for diagram, 4. A) relying on the product descriptor B) brand awareness The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. Trade name, trademark b. Repeat business c. Ruffini corpuscles Feedback. b. People-based offering The supplier is most likely to be differentiated on its ________. D) points-of-difference B) Brain maps A) brand mantras e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? b. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. There is limited availability of the product. Rsum. A) It involves designing creative business ventures to positively affect both a company's cost structure In theory, it does not ultimately serve the greater good. " The same is true of Clorox products. Course Hero is not sponsored or endorsed by any college or university. Select one: Changing an image is most necessary when: Because it will tell you which products you need to discontinue. D) brand architecture You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. B) brand personality D. Packaging can be an important part of a brand's identity. b. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. A) points-of-conflict a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? C. brand extension. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. Brands no longer control the ways in which customers connect to them b. A global brand alters the product or service formulation for each country. a. free nerve endings a. Carnival Corporation is the world's largest cruise line company. C) announcing category benefits B) reliability It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. School University of Malaysia Sabah; Course Title HE 19; Type. d. A barrier to entry for competitive products. In what way is the brand's category membership being conveyed? a. Perishability (Inventory) a. Seam splitting c. Assurance C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. D) using channel differentiation E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. b. Implied a. Fiction C) category points-of-difference Brand name, service mark. 5. Select one: They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Which of the following is an example of channel differentiation? c. Social metrics c. Commercial interface Which of the following does NOT accurately describe a brand-related term? d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. b. Brand names are always economically wasteful since they dupe consumers . D)It is always part of a company's success. Select one: Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. True b. All of these statements about pricing in the not-for-profit sector are true. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. b. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. An example of a rsum with a common format with the name John Doe. Which of the following best describes BR Chicken's value proposition? e. Licensing, Raul purchased a microwave oven. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. A) language e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. D) brand architecture A) Customers are willing to buy by brand only when it assures "top quality. Individual product branding C. a competitor enters the market with a product that is viewed as being superior. d. Association A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. Private branding. C) Competitive advantage Which of the following statements is true of the individualism approach of ethical decision making? a. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. a. A. SoBe beverages was a major sponsor of the Gravity Games, which included. Answer/Explanation. Which of the following is an example of services differentiation? a. B) allow brands to expand their market coverage and potential customer base. Organizations should not . Documentation This is an example of defending the __________ of the brand? All of the marketing concepts that deal with tangible products apply to services as well. This is an example of ________. C) Competitive points-of-parity d. Toll-free number D) setting a. C. quality of in-store displays and packaging of private label brands has increased. d. Role play a. b. Which of the following is true regarding URL text? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Whether there are contingency plans in place. B) services differentiation E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. (c) It is confined to physical product. b. Wrapper She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The brand . Select one: The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Which of the following statements is not true with regard to the concept of product? E. Rsums can be used for a variety of reasons, but . During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Bummer. Find the following probabilities: P(X=60)P(X=60)P(X=60). According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Then add. c. Every good probably has an intangible component Select one: In writing Suppose that you wish to test to determine whether one method of teaching statistics is better than another. B) authenticity b. Invisibility C) communicative, simple, and inspirational \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. c. Increased customer loyalty A) comparing to exemplars C) Noncomparitive positioning Price a. Which of the following best describes a car company's value proposition? A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. C) Retailers are members of channels of distribution. Select one: A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. A) points-of-difference d. Equipment-based offering. Changed as circumstances change. C) need-based positioning noteworthy brands in a category helping a brand specify its category membership? By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. The purpose of this concept was to help make the point that? D) Brand alliances There was soft, relaxing music playing in the background. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ They said that the difference comes from how comfortable they make their cows. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? \end{array} He was very good at dealing with lower back pain. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. d. Positioning E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Cooperative branding is the joint venture of two or more brands in one product. A) Category points-of-difference d. Logo A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. d. Printed on the package or in the instructions B. B) points-of-conflict Which of the following is NOT true about brand alliance? E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. C. Alliance or co-branding works best when the two brands are unrelated. Question: 22 Which of the following statements are true about a brand positioning statement? He brought it home, plugged it in and nothing happened. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Every service probably has a tangible component. Ben Lucas is a maintenance programmer for the Ace Corporation.