That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. and more. Instead it was mocked repeatedly. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . But, Michelle Wie has made millions off of endorsements. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. Find us online at HollywoodBranded.com. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? The most expensive celebrities for promotions are: Taylor Swift. coca cola celebrity endorsements 2021 Our purpose is to refresh the world and make a difference. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. your CMS. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. 2 - Shah Rukh Khan. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. You've successfully subscribed to StartupTalky. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. An interesting thing to note is he has also endorsed with Coca-Cola in the past. Looking at total company revenue, Pepsi is larger. Some celebrities may choose to invest actual dollars into a brand and get behind it. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). The weekend golfers and tennis players among us know that hitting a ball is no easy feat. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. Salton electric grills were obscure until they became Foreman Grills. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. According to a report from CBS News, the latter contract alone earned her $3 million a year. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Policy. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. The contract, which features radio spots and TV ads, earned the superstar $26 million. Shes earned $157.5 million since 2011. Topics: Celebrity Partnership . Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Cristiano Ronaldo is very particular about the brand he promotes and endorses. Soon after, Jenner released her Puma Fierce line. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Coca-Cola vs. PepsiCo. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. Cristiano Ronaldo rejects Coca-Cola and praises water. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. "Coca-Cola, ugh," he said. When Brad Pitt signed a deal with Chanel No. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. share our stories with your audience. Company Provides 2022 Financial Outlook. Your billing info has been updated. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Social Jockeys are some of the original "gig workers" because they work as independent contractors. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. The most famous endorsements create an indelible connection between brands and their spokespeople. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Posting contests, promo offers, event sponsorship, partnerships, etc. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Cameron Diaz for Coca-Cola. 4. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Revenue . 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. Her commercial success can be attributed to her wholesomeness and general likability. Coca-Cola (@CocaCola) August 11, 2021. Top 5 Highest-paid Athletes in the World for Twitter Posts. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Source: Canterbury Investment Management; AIQ Trading Expert Pro. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Welcome back! That is the central message for "Open Happiness . Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Kylie Jenner: Puma, $1 Million. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. Burt Reynolds. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. He also linked up withDietCoketo help further theFolds of Honor program. To that end, most Stacker stories are freely available to One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Main menu. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Endorsement Fees For Top Indian Cricketers. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. He raked in eight figures by placing endorsements on his shorts, caps and robe. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Coca-Cola also had the first celebrity endorsement. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Some of these do not make any from the movies or shows but only through brand endorsements. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Sports Marketing. When it comes to endorsement, it is not only confined to the actors or actresses. 2021 at 7:30 AM 6 minute read . Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Sustainability. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. But, this might be small change compared to how much her fashion empire brings in. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Required fields are marked *. The contract, which features radio spots and TV ads, earned the superstar $26 million. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Click through to find out which celebrity endorsement deals were worth the most. 6. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. 3. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Although he is retired his brand is enough for him to earn a wealthy sum. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Success! As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? The highest-paid celebrities make millions just through brand endorsements. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. Photo Credit: Christian Anguiano/Bodyarmor. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Hebought the entire Armand de Brignac Ace of Spades label in 2014. [emailprotected]. In the 1960s the "Things go better with Coke" jingle became a radio hit. We all have to hydrate. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. Many top artists have been in the studio during the pandemic. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Talk about celeb power. Success! Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. In doing so, youre agreeing to the below guidelines. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Celebrity Partnership, But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Shes earned $157.5 million since 2011. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. The belief of getting high quality product. You can click on the 'unsubscribe' link in the email at anytime. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. And social media has boosted this to the next level of fame. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Take a look to find out about your favourite cricketer. The legendary video boasts 79 million views and counting on YouTube. Find out which celebrity endorsement deals were worth the most. CNN's Clare Sebastian reports. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Please try again. And celebrities are paid insanely by the most prominent brands. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. . 18 January 2021 Sam Carp. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Which is a BIG WIN for the brand. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand.